As humans, you’ve got to admit that we are easily trained to behave in a certain manner. It’s not surprising that BigFood has learned that our brains respond to buzzwords instead of fact. We’re busy. Who has the time to try and decipher those ever-more-confusing nutritional labels and read the fine print on the ingredient list? It seems less and less of us do.

The study, How Food Marketing Creates a False Sense of Health, examined the degree to which consumers link marketing terms on food packaging with good health. It found that consumers tend to view food products labeled with health-related euphemisms as healthier than those without them.

“Food marketers say there are nutritional labels, so people can find out what’s healthy and what’s not,” he said. “Findings from this research study indicate people aren’t very good at reading nutritional labels even in situations where they are choosing between salmon and Spam. Approximately 20 percent picked Spam as the healthier option over salmon,” said Northup.

Next time your shopping, think about what you are buying. Real food is, obviously, best. Items that don’t have bar codes and nutritional labels espousing their supposed health benefits are better for you than those which scream at you with bright, gaudy labels claiming that they are low-something. Do your body a favor, eat real food. It’s why paleo is a lifestyle and NOT a diet. It changes your life to cook your own food instead of pouring it from a box into boiling water. Honest.

Besides you save time when you just throw meat and vegetables in your cart. No labels or reading required. I don’t even have to remember to bring my reading glasses to the store. 🙂

Dinner: chicken, squash, broccoli, carrot, & yellow zucchini

Dinner: chicken, squash, broccoli, carrot, & yellow zucchini

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