As humans, you’ve got to admit that we are easily trained to behave in a certain manner. It’s not surprising that BigFood has learned that our brains respond to buzzwords instead of fact. We’re busy. Who has the time to try and decipher those ever-more-confusing nutritional labels and read the fine print on the ingredient list? It seems less and less of us do.
The study, How Food Marketing Creates a False Sense of Health, examined the degree to which consumers link marketing terms on food packaging with good health. It found that consumers tend to view food products labeled with health-related euphemisms as healthier than those without them.